As you may have heard, the Krasnodar region, in southern Russia, got severely flash-flooded on July 7. Over 170 people got killed, with hundreds more injured, and many thousands lost their homes or sustained severe damage to them. You can see the photos and video HERE and read more about it in this article from Reuters and this article from The Washington Post
It is better to do at least something, rather than to do nothing. ljpromo, which promotes top posts in the Russian-language part of LJ, decided to do something about it. They opened a separate LJ account--ljfund--for collecting money to help the people in that region via LJ tokens.
So, if you have some LJ tokens to spare--please consider gifting them to ljfund; every little bit helps!
Why collect money in LJ tokens? Well, first of all, practically everybody on LJ is familiar with the LJ tokens; and second, several other people are already collecting money via Yandex money and bank transfers.
The separate account ljfund was opened for easier tracking of the tokens and also so that it could easily be checked by others. After the tokens are collected, they will be changed to actual money and the money will be sent to help those in the area or used to buy supplies for them; details are being actively worked out at this point.
Please donate tokens if you can and repost this if you can; let's spread the word.
P.S. EDIT (7/10, 9 pm): more than 50,000 tokens ($500) have been collected during the first day of this effort and the money has been sent via Yandex money to a group coordinating the volunteer help efforts in Krasnodar.
P.P.S. Update (7/11, 8:20 am: 30,000 more tokens ($300) have been collected and are being used to buy supplies of which there is a shortage: canned food, saws, mosquito repellent, and rubber boots.